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When you think Alienware you’d think, “powerful, expensive and painfully heavy!” It’s true.

My impression of Dell laptops have always been affordable but average, Alienware on the other hand is the exact opposite – expensive and powerful – not forgetting painfully heavy of course. It’s made for gaming, or so I’ve heard, therefore a reasonably larger screen is somewhat expected of it. And when a screen is big… usually the rest of it is too – mass counts in kgs most of the time. continue reading »

The word Dell has been ringing in my head since the day I decided to pick up the Advertising module’s textbook and start studying. Apparently, the “case study” used for “marketing concept” is Dell.

The irony of it… the day I took the paper was the day Dell held an event to “announce” its release of a new range of Alienware gaming systems. continue reading »