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The word Dell has been ringing in my head since the day I decided to pick up the Advertising module’s textbook and start studying. Apparently, the “case study” used for “marketing concept” is Dell.

The irony of it… the day I took the paper was the day Dell held an event to “announce” its release of a new range of Alienware gaming systems.

^{Alienware M15x laptop}

^{Alienware Area-51 desktop}

^{Alienware OptX AW2210 monitor}

^{Alienware TactX headset}

^{Alienware TactX keyboard}

^{Alienware TactX mouse}

Needless to say, I wasn’t able to attend the event. *Cry*

I can whine all day or I can talk about… Dell! So, let’s talk about Dell, shall we?

Here are the highlights:

• All-new Alienware gaming systems include the M15x laptops and Area-51 desktops
• Alienware M15x features the new Intel Mobile Core i7 Processor
• Alienware M17x laptop receives up to 145 percent graphics performance boost with addition of dual 1GB ATI Radeon Mobility HD 4870
• Alienware Peripherals, including the new Alienware TactX keyboard and mouse – offer gamers a fully-integrated PC gaming ecosystem

Some quotes:

“These newest additions to the Alienware lineup represent the culmination of months of hard work, bringing together two world-class teams to create a family of world-class products targeting PC gamers,” said Arthur Lewis, general manager of Dell’s Gaming Group. “Our current offering of desktops, notebooks and peripheral products signals our commitment to providing the best PC gaming experience possible and to being the global industry leader for PC gaming products.”

“Alienware systems are, and always have been, our benchmark for PC gaming performance,” said Michael Tatelman, vice president of sales and marketing for Dell’s consumer business. “Through the Alienware brand, Dell is committed to offering gamers the richest possible PC gaming experience with the latest technology and coolest designs.”

“The new Intel Core i7 mobile processor redefines expectations for performance, flexibility and extreme gaming on mobile platforms,” said Mooly Eden, vice president and general manager of the PC Client Group at Intel. “We are pleased that Alienware has designed the Intel Core i7 920Xm processor into their latest mobile gaming laptop.”

“As the first-ever DirectX 11-capable graphics card, the ATI Radeon HD 5870 is the pinnacle of PC graphics performance,” said Matt Skynner, vice president & general manager, GPU Division, AMD. “By pairing the awesome power of this card with Alienware’s reputation for industry-leading technology, gamers can expect an unmatched gaming experience.”

So… when do I get to test one? *Hint, hint*